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Sales & CRM
Warmly
Warmly logo
Sales & CRM

Warmly

Warmly is an AI-powered sales intelligence and lead generation platform designed primarily for B2B sales and marketing professionals. It automates the process of identifying, researching, and engaging with potential leads by leveraging artificial intelligence to analyze public web data, social profiles, and company information. The tool helps users discover qualified prospects, gather relevant contextual insights about them, and initiate personalized outreach at scale. It positions itself as a solution to the time-consuming manual research involved in prospecting, aiming to increase sales team efficiency and improve connection rates by providing warm, data-rich introductions. Users typically integrate it into their existing sales workflows, using the generated insights to craft targeted messages via email or LinkedIn. The platform emphasizes using AI to move beyond simple contact scraping to understanding a prospect's role, interests, and triggers for more effective engagement.

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πŸ“Š At a Glance

Pricing
Paid
Reviews
No reviews
Traffic
β‰ˆ50K - 100K visits/month (public web traffic estimate, early 2025)
Engagement
0πŸ”₯
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Categories
Sales & CRM
Sales & CRM

Key Features

AI-Powered Lead Discovery

Automatically finds potential B2B leads based on your defined ideal customer profile, scanning public data sources like company websites, news, and professional networks.

Contextual Enrichment & Icebreakers

For each discovered lead, the AI analyzes their digital footprint to generate personalized insights and suggested conversation starters.

Intent & Trigger Detection

Monitors public signals like funding announcements, hiring sprees, technology adoptions, or leadership changes that indicate a company is in a buying cycle.

Multi-Channel Outreach Sequences

Allows users to design and automate personalized outreach campaigns that can combine email and LinkedIn touchpoints in a single sequence.

CRM Integration & Sync

Seamlessly connects with popular CRM systems like Salesforce and HubSpot to push enriched lead data and activity logs directly into the sales team's system of record.

Pricing

Starter

Approximately $49 per user per month (public estimates; verify on site)
  • βœ“Basic lead search and enrichment
  • βœ“Limited email sends per month
  • βœ“LinkedIn and email integration
  • βœ“Basic AI icebreakers and insights
  • βœ“Campaign performance dashboard

Professional

Approximately $99 per user per month (public estimates; verify on site)
  • βœ“Higher limits on leads and emails
  • βœ“Advanced AI insights and scoring
  • βœ“More detailed intent data
  • βœ“CRM integrations (e.g., Salesforce, HubSpot)
  • βœ“Team collaboration features
  • βœ“Priority email support

Enterprise

custom
  • βœ“Unlimited or custom volume of leads and emails
  • βœ“Advanced security and compliance features
  • βœ“Single Sign-On (SSO/SAML)
  • βœ“Dedicated account manager and onboarding
  • βœ“Custom AI model training or deployment
  • βœ“API access for custom integrations
  • βœ“Service Level Agreements (SLAs)

Traffic & Awareness

Monthly Visits
β‰ˆ50K - 100K visits/month (public web traffic estimate, early 2025)
Global Rank
##500,000 - #1,000,000 global rank by traffic (Similarweb estimate)
Bounce Rate
β‰ˆ45% (Similarweb estimate, early 2025)
Avg. Duration
β‰ˆ00:03:45 per visit (Similarweb estimate, early 2025)

Use Cases

1

Outbound Sales Prospecting for SMBs

Small to medium-sized business sales teams use Warmly to build their pipeline from scratch without a large marketing budget. By defining their target market, they can quickly generate lists of qualified leads, enrich them with AI insights, and launch targeted email sequences. This automates the top-of-funnel activity, allowing a small team to appear more sophisticated and personalized in their outreach, leading to higher connection and meeting rates.

2

Account-Based Marketing (ABM) Execution

Marketing and sales teams running ABM campaigns use Warmly to identify key stakeholders within target accounts. The tool helps map out buying committees, uncover recent triggers for each person (like a promotion or a published article), and craft hyper-personalized outreach. This ensures that messaging is relevant to each individual's role and current context, increasing engagement across the entire account and accelerating deal velocity.

3

Recruiting and Talent Sourcing

Recruiters and talent acquisition specialists use Warmly to source passive candidates. By searching for professionals with specific skills, titles, or experience at competitor companies, and then using AI-generated icebreakers based on the candidate's recent projects or career milestones, recruiters can make their initial outreach feel more genuine and less transactional, improving response rates in a competitive hiring market.

4

Partnership and Business Development

Business development professionals seeking strategic partnerships use Warmly to identify and research potential partner companies. The AI analyzes companies' public tech stacks, growth signals, and partnership history to suggest good fits. Outreach can then be personalized around mutual synergies and specific partnership opportunities, making the initial conversation more valuable and likely to progress.

5

Event Follow-up and Re-engagement

Sales and marketing teams use Warmly after industry conferences or webinars. They can upload lists of attendees, and the AI will enrich those profiles with recent information. This allows for follow-up emails that reference not just the event, but also something specific the prospect has done recently, creating a warmer, more memorable connection and moving beyond generic 'nice to meet you' messages.

How to Use

  1. Step 1: Sign up for an account on the Warmly website, typically by providing an email address and creating a password. Some plans may offer a free trial or demo.
  2. Step 2: Connect your professional accounts, such as your email (e.g., Gmail, Outlook) and LinkedIn profile, to enable the tool to sync your contacts and facilitate outreach.
  3. Step 3: Define your ideal customer profile (ICP) by setting filters like industry, company size, job title, seniority, and technologies used to target relevant leads.
  4. Step 4: Use the platform's search or AI suggestions to discover lists of potential leads. The AI will analyze and enrich these profiles with recent news, social activity, and job changes.
  5. Step 5: Review the AI-generated insights and 'icebreakers' for each leadβ€”personalized conversation starters based on their public dataβ€”and select prospects to add to a campaign.
  6. Step 6: Set up an outreach sequence, often via email or LinkedIn, using templates that can be personalized with the AI-generated insights. Configure sending schedules and follow-up steps.
  7. Step 7: Monitor campaign performance through the dashboard, tracking metrics like open rates, reply rates, and meetings booked. Use this data to refine targeting and messaging.
  8. Step 8: Integrate qualified leads into your CRM (like Salesforce or HubSpot) to continue the sales process, ensuring handoff from prospecting to closing.

Reviews & Ratings

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At a Glance

Pricing Model
Paid
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