Automatically identifies anonymous website visitors by matching IP addresses and other signals against a comprehensive business database to reveal company information.
Uses AI algorithms to analyze visitor behavior patterns, page views, time on site, and engagement metrics to calculate lead scores and predict purchase intent.
Seamlessly syncs identified leads and visitor data with popular CRM platforms like Salesforce, HubSpot, and Microsoft Dynamics, enriching existing contact records with new intelligence.
Offers triggered messaging, personalized offers, and chat invitations based on real-time visitor behavior and company profile matching.
Tracks when employees from competitor companies visit your website and provides insights into their interests and engagement patterns.
Groups visitor data by target accounts to show engagement across multiple contacts from the same company, supporting ABM strategies.
Sales teams use WhosOn to identify which companies are researching their solutions, allowing them to proactively reach out with personalized messaging. When a target company visits the website, sales representatives receive immediate notifications with company details and browsing history. This enables timely, relevant follow-up that dramatically increases conversion rates compared to cold outreach.
Marketing teams leverage WhosOn to measure which campaigns drive visits from target accounts and understand what content resonates with different industries. By tracking company-level engagement with specific pages or offers, marketers can refine their messaging and allocate budget to the most effective channels. The data helps demonstrate marketing's impact on pipeline generation with concrete account engagement metrics.
ABM practitioners use WhosOn to monitor engagement from their target account list and coordinate multi-touch outreach. The platform shows when multiple contacts from the same account visit the site, indicating heightened interest. Marketing and sales teams can then orchestrate coordinated campaigns with personalized content for each stakeholder, accelerating deal velocity through targeted engagement.
Business development teams utilize WhosOn to track when competitor employees visit their website, providing insights into competitive research activities. By analyzing which pages competitors view and how frequently they return, companies can anticipate competitive moves and strengthen their positioning. This intelligence informs product development, marketing messaging, and sales enablement strategies.
Customer success teams employ WhosOn to monitor when existing customers visit support pages, documentation, or upgrade information. This signals potential issues or expansion opportunities. By proactively reaching out based on this behavioral data, teams can address concerns before they escalate or identify upsell opportunities at the right moment, improving retention and expansion revenue.
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