Automatically generates multiple ad creative variations, including headlines, descriptions, and visual suggestions, based on input about products or brand goals.
Uses machine learning to automate bid adjustments in real-time, aiming to maximize conversions or clicks within a set budget.
Provides detailed analytics on audience behavior and suggests targeting parameters based on demographic, interest, and intent data from Yahoo's user base.
Allows advertisers to manage and optimize campaigns across Yahoo's ecosystem (web, mobile, video) from a single dashboard.
Offers dashboards with live metrics on impressions, clicks, conversions, and ROI, with visualizations and export options.
E-commerce marketers use Gemini to quickly generate and test multiple ad creatives for new products. By inputting product details, the AI suggests compelling visuals and copy, while automated bidding helps allocate budget to top-performing variants. This accelerates time-to-market and optimizes ad spend for driving sales during launch periods.
Brand managers leverage Gemini's broad reach across Yahoo's premium sites to increase visibility. The platform's audience targeting ensures ads are shown to relevant demographics, and AI optimization adjusts frequency and placement to maximize impressions without overspending. This use case is ideal for companies aiming to build recognition in competitive markets.
B2B companies utilize Gemini to target professionals on platforms like Yahoo Finance. By creating lead-focused ad creatives and using conversion tracking, the AI optimizes bids for form submissions or downloads. The tool's analytics help identify high-intent audiences, improving cost-per-lead efficiency over manual campaigns.
Advertisers implement retargeting campaigns to re-engage users who visited their website but did not convert. Gemini's integration with Yahoo's audience network allows for dynamic ad creative updates based on user behavior, and AI bidding prioritizes users most likely to complete a purchase, boosting conversion rates.
Retailers use Gemini to manage time-sensitive promotions like Black Friday or holiday sales. The AI rapidly scales ad creatives with promotional messaging and adjusts budgets in real-time based on performance spikes. This ensures maximum visibility during peak shopping periods while controlling costs.
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