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AI & Automation
Zammad
Zammad logo
AI & Automation

Zammad

Zammad is an open-source, multi-channel customer support platform designed to streamline communication between businesses and their customers. It consolidates inquiries from various channels including email, web forms, live chat, telephone, and social media platforms like Facebook and Twitter into a single, unified interface. This centralization allows support teams to manage tickets efficiently, collaborate internally, and maintain consistent customer service. Zammad emphasizes automation, knowledge base management, and a user-friendly experience for both agents and customers. It is particularly popular among small to medium-sized businesses and organizations seeking a flexible, self-hosted alternative to proprietary SaaS help desk solutions. The platform is built with modern web technologies, offers extensive customization, and includes AI-powered features like automated responses and ticket classification to improve agent productivity and response times.

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📊 At a Glance

Pricing
Paid
Reviews
No reviews
Traffic
≈1.2M visits/month (public web traffic estimate, Similarweb, March 2025)
Engagement
0🔥
0👁️
Categories
AI & Automation
Agents & Bots

Key Features

Multi-Channel Support

Consolidates customer inquiries from email, live chat, web forms, phone, Facebook, and Twitter into a single, unified ticket inbox.

Open-Source & Self-Hostable

The core software is open-source (AGPLv3), allowing organizations to download, modify, and host it on their own infrastructure without licensing fees.

Powerful Automation & Macros

Allows creation of rules-based automations for ticket routing, prioritization, and tagging, plus macros for inserting pre-written responses with dynamic placeholders.

Integrated Knowledge Base

Includes a built-in system to create, organize, and publish public FAQ articles and internal notes, which can be linked directly in agent responses.

Collaborative Ticket Handling

Supports internal notes, @mentions for agent collaboration, and ticket sharing, allowing multiple team members to work on complex issues together seamlessly.

AI-Powered Features

Utilizes machine learning for tasks like automatic ticket classification, suggested knowledge base articles, and sentiment analysis of customer messages.

Pricing

Community (Self-hosted)

$0
  • ✓Full access to open-source code for self-hosting
  • ✓All core features: multi-channel support, ticketing, knowledge base, basic automation
  • ✓Community support via forums and GitHub
  • ✓Unlimited tickets and storage (subject to your server capacity)
  • ✓No limit on the number of agents

Start

$7/agent/month (billed annually) or $9/agent/month (billed monthly)
  • ✓Cloud-hosted SaaS solution
  • ✓Includes 1 agent, additional agents at the same rate
  • ✓All communication channels: email, chat, social media, web form
  • ✓Knowledge base, basic reporting, mobile apps
  • ✓Email support

Business

$14/agent/month (billed annually) or $18/agent/month (billed monthly)
  • ✓All Start plan features
  • ✓Advanced automation and macros
  • ✓SLA management
  • ✓Customizable roles and permissions
  • ✓API access for integrations
  • ✓Priority email support

Enterprise

custom
  • ✓All Business plan features
  • ✓Dedicated account manager
  • ✓Custom SLAs and onboarding
  • ✓Enhanced security and compliance support
  • ✓Option for on-premises or private cloud deployment
  • ✓Phone support

Traffic & Awareness

Monthly Visits
≈1.2M visits/month (public web traffic estimate, Similarweb, March 2025)
Global Rank
##32,184 global rank by traffic, Similarweb estimate
Bounce Rate
≈42.5% (Similarweb estimate, March 2025)
Avg. Duration
≈00:03:15 per visit, Similarweb estimate, March 2025

Use Cases

1

SMB Customer Support Team

A small to medium-sized business uses Zammad to manage all customer communication from a single dashboard. Agents handle emails, website chat inquiries, and social media messages as tickets. The automation rules ensure urgent issues are flagged, and the knowledge base helps deflect repetitive questions, allowing a small team to provide efficient, professional support without needing multiple expensive tools.

2

Open-Source Project Community Support

An open-source project community adopts the self-hosted version of Zammad to manage user questions, bug reports, and feature requests. Volunteers can collaborate on tickets, use macros for common technical responses, and maintain a public knowledge base for documentation. This provides a structured, transparent support process that aligns with the project's open ethos.

3

E-commerce Customer Service

An online retailer integrates Zammad to handle post-purchase support. Tickets are created from order-related emails and chat sessions. Automations route shipping inquiries to the logistics team and refund requests to finance. The integrated chat widget helps with pre-sales questions, converting visitors into customers while keeping all conversation history in one place for continuity.

4

IT Help Desk for Internal Teams

An organization's internal IT department deploys Zammad as an IT service management (ITSM) tool. Employees submit tickets for hardware, software, or network issues. IT agents use SLAs to manage response times, a knowledge base for internal guides, and asset management integrations to link tickets to specific devices, streamlining internal support operations.

5

Multi-Lingual Support Center

A company with an international customer base uses Zammad's multi-language capabilities to provide support in several languages. The interface can be localized for agents, and the knowledge base can publish articles in multiple languages. This allows a centralized support team to effectively serve a global audience from one platform.

How to Use

  1. Step 1: Sign up for a cloud-hosted account on Zammad.com or download the open-source package for self-hosting. For self-hosting, you'll need a server with supported operating systems like Ubuntu or Docker.
  2. Step 2: Configure your organization's settings, including adding support agents, defining roles and permissions, and setting up email channels to receive customer inquiries directly into the ticket system.
  3. Step 3: Set up additional communication channels such as the web widget for live chat on your website, and connect social media accounts like Facebook and Twitter to import messages as tickets.
  4. Step 4: Customize ticket attributes, create macros (pre-defined response templates), and set up automations to automatically assign, prioritize, or respond to tickets based on rules like keywords or customer type.
  5. Step 5: Build and publish a knowledge base (FAQ section) to allow customers to self-serve, reducing ticket volume. Use the text module system to insert common responses quickly.
  6. Step 6: Agents work from the unified dashboard, viewing, assigning, and resolving tickets. They can use the chat interface for real-time customer conversations and collaborate internally using internal notes.
  7. Step 7: Generate reports and analyze support performance using built-in reporting tools to track metrics like first response time, ticket volume, and customer satisfaction.
  8. Step 8: For advanced use, integrate with third-party tools via API, develop custom plugins, or scale the deployment for larger teams and higher ticket volumes.

Reviews & Ratings

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At a Glance

Pricing Model
Paid
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