Provides agents with exclusive access to high-intent buyers and sellers actively searching on Zillow's platform. Leads are matched based on geographic service areas and property preferences.
Uses algorithms to match consumers with the most relevant local agents based on location, property type, price range, and transaction timeline.
Comprehensive tracking tools that monitor lead response times, conversion rates, return on investment, and other key performance metrics.
Mobile application that allows agents to receive and respond to leads instantly, track communications, and manage client relationships from anywhere.
Allows agents to target specific neighborhoods, ZIP codes, or property types with their advertising budget, focusing resources on their areas of expertise.
Tools to create and optimize professional profiles with photos, biographies, client reviews, and performance statistics that display alongside property listings.
Agents establishing their business use Premier Agent to generate initial client volume and build their pipeline. The platform provides immediate access to active buyers and sellers, helping new agents overcome the challenge of finding their first clients without an existing network. By targeting specific geographic areas, new agents can establish themselves as local experts and build reputation through successful transactions.
Established agents looking to expand into new neighborhoods or markets use Premier Agent to test demand and establish presence in unfamiliar territories. The targeted advertising allows them to control risk by starting with limited investment in new areas while leveraging Zillow's brand recognition to gain immediate visibility. Performance data helps determine which expansion markets warrant further investment.
Agents adjust their Premier Agent investment based on seasonal market fluctuations, increasing budget during peak buying seasons and reducing during slower periods. The flexible advertising model allows for strategic allocation of marketing resources when consumer activity is highest. This approach maximizes return on investment by concentrating spending when conversion likelihood is greatest.
Real estate teams use Premier Agent to generate leads that are then distributed among team members based on specialty, experience level, or geographic focus. The platform's tracking capabilities help team leaders monitor individual performance and optimize lead allocation. This centralized lead generation approach allows teams to scale operations while maintaining consistent lead quality.
Agents specializing in specific property types (luxury homes, condos, investment properties) use Premier Agent's targeting capabilities to reach consumers searching for those specific property categories. By aligning advertising with their expertise, these agents attract higher-quality leads that match their specialization. The system's matching algorithms help connect niche agents with consumers seeking their particular expertise.
Agents in highly competitive markets use Premier Agent to maintain visibility against competing agents and brokerages. The exclusive lead rights in specific territories create barriers to entry for competitors in those areas. This strategic positioning helps established agents protect their market share while potentially expanding their dominance in core service areas.
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