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AI & Automation
Zoe
Zoe logo
AI & Automation

Zoe

Zoe is a personalized nutrition and health science program that uses AI and data analysis to provide individualized dietary recommendations. It is designed for individuals seeking to understand how their body uniquely responds to food to improve metabolic health, manage weight, and enhance overall well-being. The program is based on large-scale scientific research, including the PREDICT studies, which analyze how genetics, gut microbiome, blood fat, and blood sugar responses interact. Users start by completing at-home test kits that measure these biomarkers. Zoe's AI algorithms then process this data to generate a personalized nutrition score for thousands of foods and offer tailored meal planning advice. The service includes a mobile app that acts as a coach, helping users track their food, log symptoms, and receive ongoing insights to optimize their eating habits for long-term health outcomes.

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📊 At a Glance

Pricing
Paid
Reviews
No reviews
Traffic
≈1.2M visits/month (public web traffic estimate, Similarweb, March 2025)
Engagement
0🔥
0👁️
Categories
AI & Automation
Personal Agents

Key Features

Personalized Food Scores

The app assigns a personalized score (green, yellow, red) to thousands of foods based on your unique biology from the test results. It shows how each food is likely to affect your blood sugar, blood fat, and gut health.

At-Home Comprehensive Testing Kit

Zoe provides a physical kit to measure three key biomarkers: continuous glucose response (via CGM), blood fat (triglyceride) response, and gut microbiome diversity through a stool sample.

AI-Driven Meal Planning & Recipes

The app generates weekly meal plans and suggests recipes tailored to your food scores and health goals, simplifying the process of implementing your personalized nutrition advice.

Symptom & Food Logging with Insights

Users log meals, sleep, mood, energy, and digestive symptoms. The app's algorithms analyze these logs against your food scores to identify personal patterns and triggers.

Science-Based Education & Coaching

The app includes a library of short lessons, articles, and tips from scientists and nutritionists that explain the science behind the recommendations, helping users build lasting nutritional knowledge.

Pricing

Zoe Membership Program

Approximately $299 (frequently offered at a promotional price around $274). This is the standard advertised price for new members.
  • ✓One at-home test kit with all necessary supplies (CGM, blood tests, stool test).
  • ✓Lab analysis of blood sugar, blood fat, and gut microbiome.
  • ✓Personalized results report with your Zoe Scores.
  • ✓One full year of access to the Zoe app with personalized food scores, meal plans, and tracking.
  • ✓Ongoing coaching, recipes, and educational content within the app.

Potential Renewal

Pricing for app access renewal after the first year is not prominently advertised; likely a lower annual fee.
  • ✓Continued access to the Zoe app with updated insights and features.
  • ✓Likely includes ongoing food logging, score updates, and community access.
  • ✓Does not include additional physical test kits; these would be a separate purchase.

Traffic & Awareness

Monthly Visits
≈1.2M visits/month (public web traffic estimate, Similarweb, March 2025)
Global Rank
##32,184 global rank by traffic, Similarweb estimate
Bounce Rate
≈45% (Similarweb estimate, March 2025)
Avg. Duration
≈00:03:45 per visit, Similarweb estimate, March 2025

Use Cases

1

Managing Prediabetes or Metabolic Syndrome

Individuals with elevated blood sugar or insulin resistance use Zoe to identify which carbohydrates and fats cause disproportionate spikes in their blood glucose and triglycerides. By following their personalized food scores, they can construct meals that promote stable energy, reduce inflammation, and improve key metabolic markers, potentially reversing early-stage metabolic dysfunction under medical guidance.

2

Optimizing Gut Health and Digestion

People suffering from bloating, IBS, or irregular digestion use the gut microbiome analysis to understand their bacterial profile. The app then recommends foods that support beneficial gut bacteria and suggests avoiding those linked to inflammation or poor digestion for their specific microbiome, leading to improved gut function and comfort.

3

Sustainable Weight Management

Users struggling with traditional diets use Zoe to move beyond calorie counting. By focusing on foods that keep them full longer (based on personal blood fat and sugar responses) and support a healthy gut, they can reduce cravings and manage hunger more effectively, leading to gradual, sustainable weight loss without feeling deprived.

4

Enhancing Athletic Performance and Recovery

Athletes and fitness enthusiasts use Zoe to tailor their nutrition for energy and recovery. By understanding their unique responses to different macronutrients, they can time their pre- and post-workout meals to optimize fuel availability, minimize inflammation, and support muscle repair, potentially improving performance outcomes.

5

General Health Optimization and Longevity

Health-conscious individuals without a specific diagnosis use Zoe as a proactive tool to understand their body's inner workings. The program provides a data-driven foundation for making dietary choices that reduce long-term disease risk, improve energy levels, sleep, and mood, contributing to overall wellness and healthy aging.

How to Use

  1. Step 1: Sign up on the Zoe website (joinzoe.com) by providing an email address and basic information to begin the onboarding process.
  2. Step 2: Order the at-home test kit, which is shipped to you. The kit includes supplies for collecting blood sample finger-prick tests, a gut microbiome stool test, and a fat tolerance test drink.
  3. Step 3: Complete the test protocols at home: wear a continuous glucose monitor (CGM) for two weeks, perform the blood fat tests after specific meals, and collect the stool sample. Simultaneously, use the Zoe app to log all meals and any symptoms.
  4. Step 4: Return the test samples in the provided prepaid packaging to the Zoe lab for analysis. The analysis period takes several weeks.
  5. Step 5: Receive your personal results report via the app. This includes your unique scores for blood fat, blood sugar, and gut microbiome, along with your overall 'Zoe Score'.
  6. Step 6: Use the Zoe app daily to access your personalized food scores. The app provides a traffic-light system (green, yellow, red) indicating how well thousands of foods align with your body's biology.
  7. Step 7: Follow personalized meal plans and recipes suggested by the app. Log your meals and symptoms to receive continuous feedback and see how different foods affect your energy, hunger, and digestion.
  8. Step 8: Integrate the insights into your long-term lifestyle. The app offers coaching tips, educational content, and community features to support sustained dietary changes and health improvement.

Reviews & Ratings

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At a Glance

Pricing Model
Paid
Visit Website